:root {
  --campaign-ink: #18340f;
  --campaign-leaf: #4f781c;
  --campaign-lime: #92bc45;
  --campaign-cream: #f5f2e8;
  --campaign-blush: #ead6cd;
  --campaign-shadow: 0 2.2rem 6rem rgba(34, 58, 18, 0.16);
}

.campaign-experience {
  position: relative;
  z-index: 12;
  overflow: clip;
  padding: clamp(6rem, 10vw, 10rem) 0 0;
  border-top: 1px solid rgba(44, 76, 22, 0.1);
  background:
    radial-gradient(circle at 8% 11%, rgba(159, 193, 102, 0.18), transparent 24rem),
    radial-gradient(circle at 92% 48%, rgba(230, 203, 191, 0.32), transparent 28rem),
    linear-gradient(180deg, rgba(250, 249, 243, 0.82), #f3f0e6 54%, #e9e7dc);
  color: var(--campaign-ink);
  isolation: isolate;
}

.campaign-experience::before,
.campaign-experience::after {
  position: absolute;
  z-index: -1;
  width: clamp(15rem, 28vw, 30rem);
  aspect-ratio: 1;
  border: 1px solid rgba(70, 111, 31, 0.12);
  border-radius: 50%;
  content: "";
  pointer-events: none;
}

.campaign-experience::before {
  top: 8rem;
  left: -9rem;
  box-shadow:
    0 0 0 2.2rem rgba(70, 111, 31, 0.025),
    0 0 0 5rem rgba(70, 111, 31, 0.018);
}

.campaign-experience::after {
  right: -11rem;
  bottom: 22%;
  box-shadow:
    0 0 0 2.8rem rgba(180, 135, 117, 0.035),
    0 0 0 6rem rgba(180, 135, 117, 0.02);
}

.campaign-shell {
  width: min(88rem, calc(100% - 2rem));
  margin-inline: auto;
}

.campaign-section-heading {
  display: grid;
  max-width: 66rem;
  margin: 0 auto clamp(4rem, 8vw, 7rem);
  justify-items: center;
  text-align: center;
}

.campaign-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.85rem;
  color: var(--campaign-leaf);
  font-family: "Outfit", sans-serif;
  font-size: 0.72rem;
  font-weight: 850;
  letter-spacing: 0.19em;
  text-transform: uppercase;
}

.campaign-eyebrow::before,
.campaign-eyebrow::after {
  width: 2.5rem;
  height: 1px;
  background: currentColor;
  content: "";
  opacity: 0.45;
}

.campaign-section-heading h2 {
  max-width: 64rem;
  margin: 1.25rem 0 1.5rem;
  color: var(--campaign-ink) !important;
  font-family: "Outfit", sans-serif !important;
  font-size: clamp(3.25rem, 7vw, 7rem) !important;
  font-weight: 850 !important;
  letter-spacing: -0.065em !important;
  line-height: 0.9 !important;
  text-wrap: balance;
}

.campaign-section-heading h2 em {
  color: var(--campaign-leaf);
  font-family: "Lora", serif;
  font-weight: 500;
}

.campaign-section-heading p {
  max-width: 43rem;
  margin: 0;
  color: rgba(24, 52, 15, 0.68);
  font-size: clamp(1.05rem, 1.6vw, 1.3rem);
  font-weight: 400;
  line-height: 1.72;
  text-wrap: balance;
}

.campaign-editorial {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(18rem, 0.65fr);
  gap: clamp(1rem, 2vw, 2rem);
  align-items: stretch;
}

.campaign-photo {
  position: relative;
  overflow: hidden;
  margin: 0;
  border: 1px solid rgba(255, 255, 255, 0.58);
  background: #d9d7cc;
  box-shadow: var(--campaign-shadow);
  isolation: isolate;
}

.campaign-photo img {
  position: absolute;
  top: -2rem;
  left: 0;
  display: block;
  width: 100%;
  height: calc(100% + 4rem);
  object-fit: cover;
  transform: translate3d(0, var(--campaign-shift, -2rem), 0) scale(1.035);
  transition: filter 700ms ease;
  will-change: transform;
}

.campaign-photo::after {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(180deg, transparent 45%, rgba(15, 34, 8, 0.56));
  content: "";
  pointer-events: none;
}

.campaign-photo figcaption {
  position: absolute;
  right: clamp(1.4rem, 3vw, 3rem);
  bottom: clamp(1.4rem, 3vw, 3rem);
  left: clamp(1.4rem, 3vw, 3rem);
  z-index: 2;
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 1.5rem;
  color: #fff;
}

.campaign-photo figcaption strong {
  max-width: 34rem;
  font-family: "Outfit", sans-serif;
  font-size: clamp(1.7rem, 3.1vw, 3.8rem);
  font-weight: 750;
  letter-spacing: -0.04em;
  line-height: 0.98;
}

.campaign-photo figcaption span {
  flex: 0 0 auto;
  font-size: 0.66rem;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.campaign-photo--family {
  min-height: clamp(38rem, 67vw, 59rem);
  border-radius: clamp(2rem, 4vw, 4.5rem);
}

.campaign-editorial-side {
  display: grid;
  grid-template-rows: auto 1fr;
  gap: clamp(1rem, 2vw, 2rem);
}

.campaign-manifesto {
  position: relative;
  overflow: hidden;
  padding: clamp(2rem, 4vw, 4rem);
  border: 1px solid rgba(79, 120, 28, 0.12);
  border-radius: clamp(2rem, 4vw, 4rem);
  background: rgba(255, 255, 255, 0.66);
  box-shadow: 0 1.6rem 4rem rgba(40, 66, 23, 0.09);
  backdrop-filter: blur(18px);
}

.campaign-manifesto::after {
  position: absolute;
  top: -3rem;
  right: -3rem;
  width: 10rem;
  aspect-ratio: 1;
  border: 1px solid rgba(79, 120, 28, 0.17);
  border-radius: 50%;
  box-shadow: 0 0 0 1.5rem rgba(79, 120, 28, 0.035);
  content: "";
}

.campaign-manifesto__number {
  display: block;
  margin-bottom: clamp(3rem, 10vw, 8rem);
  color: var(--campaign-leaf);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.16em;
}

.campaign-manifesto h3 {
  margin: 0 0 1.1rem;
  color: var(--campaign-ink) !important;
  font-family: "Lora", serif !important;
  font-size: clamp(2rem, 3.4vw, 3.7rem) !important;
  font-weight: 550 !important;
  letter-spacing: -0.04em !important;
  line-height: 1.04 !important;
}

.campaign-manifesto p {
  margin: 0;
  color: rgba(24, 52, 15, 0.66);
  font-size: 1rem;
  line-height: 1.7;
}

.campaign-photo--play {
  min-height: 31rem;
  border-radius: clamp(2rem, 4vw, 4rem);
}

.campaign-photo--play figcaption strong {
  font-size: clamp(1.5rem, 2.2vw, 2.5rem);
}

.campaign-cinema {
  position: relative;
  height: 245vh;
  margin-top: clamp(7rem, 13vw, 12rem);
}

.campaign-cinema__sticky {
  position: sticky;
  top: clamp(5.5rem, 8vh, 7rem);
  width: min(88rem, calc(100% - 3rem));
  height: min(76vh, 52rem);
  margin-inline: auto;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: clamp(2rem, 4vw, 4.5rem);
  background: #13290d;
  box-shadow: 0 2.2rem 6rem rgba(38, 58, 23, 0.2);
}

.campaign-cinema__topline {
  position: absolute;
  top: clamp(1.5rem, 3vw, 3rem);
  right: clamp(1.5rem, 4vw, 4.5rem);
  left: clamp(1.5rem, 4vw, 4.5rem);
  z-index: 5;
  display: flex;
  align-items: center;
  justify-content: space-between;
  color: rgba(255, 255, 255, 0.84);
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.campaign-cinema__progress {
  width: min(20rem, 38vw);
  height: 2px;
  overflow: hidden;
  background: rgba(255, 255, 255, 0.22);
}

.campaign-cinema__progress::after {
  display: block;
  width: 100%;
  height: 100%;
  background: #fff;
  content: "";
  transform: scaleX(var(--campaign-progress, 0));
  transform-origin: left;
}

.campaign-film {
  display: flex;
  width: 300%;
  height: 100%;
  transform: translate3d(calc(var(--campaign-progress, 0) * -66.666%), 0, 0);
  will-change: transform;
}

.campaign-frame {
  position: relative;
  flex: 0 0 33.333%;
  height: 100%;
  overflow: hidden;
  isolation: isolate;
}

.campaign-frame::after {
  position: absolute;
  inset: 0;
  z-index: 1;
  background:
    linear-gradient(90deg, rgba(10, 29, 7, 0.62), transparent 62%),
    linear-gradient(180deg, transparent 48%, rgba(10, 29, 7, 0.54));
  content: "";
}

.campaign-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 38%;
  transform: scale(1.045);
}

.campaign-frame__copy {
  position: absolute;
  bottom: clamp(3rem, 7vw, 7rem);
  left: clamp(1.5rem, 7vw, 7rem);
  z-index: 2;
  max-width: min(42rem, 72vw);
  color: #fff;
}

.campaign-frame__copy span {
  display: block;
  margin-bottom: 1rem;
  font-size: 0.7rem;
  font-weight: 850;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.campaign-frame__copy h3 {
  margin: 0;
  color: #fff !important;
  font-family: "Outfit", sans-serif !important;
  font-size: clamp(3rem, 7vw, 7.5rem) !important;
  font-weight: 800 !important;
  letter-spacing: -0.065em !important;
  line-height: 0.88 !important;
  text-wrap: balance;
}

.campaign-frame__copy p {
  max-width: 31rem;
  margin: 1.4rem 0 0;
  color: rgba(255, 255, 255, 0.8);
  font-size: clamp(1rem, 1.5vw, 1.25rem);
  line-height: 1.6;
}

.campaign-moments {
  padding: clamp(7rem, 12vw, 12rem) 0 clamp(6rem, 10vw, 10rem);
}

.campaign-moments__intro {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 2rem;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}

.campaign-moments__intro h3 {
  max-width: 48rem;
  margin: 0;
  color: var(--campaign-ink) !important;
  font-family: "Outfit", sans-serif !important;
  font-size: clamp(2.8rem, 6vw, 6rem) !important;
  font-weight: 800 !important;
  letter-spacing: -0.06em !important;
  line-height: 0.92 !important;
}

.campaign-moments__intro p {
  max-width: 24rem;
  margin: 0;
  color: rgba(24, 52, 15, 0.62);
  line-height: 1.65;
}

.campaign-moments__grid {
  display: grid;
  grid-template-columns: 0.86fr 1.14fr;
  gap: clamp(1rem, 2vw, 2rem);
}

.campaign-photo--bunny,
.campaign-photo--detail {
  min-height: clamp(36rem, 56vw, 55rem);
  border-radius: clamp(2rem, 4vw, 4rem);
}

.campaign-photo--detail {
  margin-top: clamp(3rem, 10vw, 9rem);
}

.campaign-photo--detail img {
  object-position: center 45%;
}

.campaign-photo--detail figcaption strong,
.campaign-photo--bunny figcaption strong {
  font-size: clamp(1.6rem, 2.5vw, 3rem);
}

.campaign-reveal {
  opacity: 0;
  transform: translate3d(0, 3.5rem, 0);
  transition:
    opacity 900ms cubic-bezier(0.22, 1, 0.36, 1),
    transform 1100ms cubic-bezier(0.22, 1, 0.36, 1);
}

.campaign-reveal[data-campaign-delay="1"] {
  transition-delay: 120ms;
}

.campaign-reveal[data-campaign-delay="2"] {
  transition-delay: 240ms;
}

.campaign-reveal.is-visible {
  opacity: 1;
  transform: translate3d(0, 0, 0);
}

/* Product-category image storytelling. */
body.campaign-category-ready .category-main {
  display: block;
  padding: 0 1.25rem 6rem;
}

body.campaign-category-ready {
  overflow-x: clip;
}

.campaign-category-hero {
  position: relative;
  width: min(100%, 96rem);
  min-height: min(82vh, 57rem);
  margin: 1.25rem auto clamp(2rem, 5vw, 5rem);
  overflow: hidden;
  border-radius: 0 0 clamp(2rem, 5vw, 5rem) clamp(2rem, 5vw, 5rem);
  background: #d8d5c8;
  box-shadow: var(--campaign-shadow);
  isolation: isolate;
}

.campaign-category-hero img {
  position: absolute;
  inset: -3rem 0;
  width: 100%;
  height: calc(100% + 6rem);
  object-fit: cover;
  object-position: center 45%;
  transform: translate3d(0, var(--campaign-shift, -2rem), 0) scale(1.025);
}

.campaign-category-hero::after {
  position: absolute;
  inset: 0;
  z-index: 1;
  background:
    linear-gradient(90deg, rgba(17, 39, 10, 0.74), rgba(17, 39, 10, 0.12) 67%),
    linear-gradient(180deg, rgba(17, 39, 10, 0.18), transparent 35%, rgba(17, 39, 10, 0.42));
  content: "";
}

.campaign-category-hero__copy {
  position: absolute;
  bottom: clamp(3rem, 8vw, 8rem);
  left: clamp(1.5rem, 7vw, 7rem);
  z-index: 2;
  max-width: 43rem;
  color: #fff;
}

.campaign-category-hero__copy span {
  font-size: 0.7rem;
  font-weight: 850;
  letter-spacing: 0.17em;
  text-transform: uppercase;
}

.campaign-category-hero__copy h1 {
  margin: 1rem 0 1.2rem;
  background: none !important;
  color: #fff !important;
  font-family: "Outfit", sans-serif !important;
  font-size: clamp(3.5rem, 8vw, 8.5rem) !important;
  font-weight: 830 !important;
  letter-spacing: -0.07em !important;
  line-height: 0.86 !important;
  text-shadow: 0 0.35rem 2rem rgba(8, 24, 5, 0.18);
  -webkit-text-fill-color: #fff !important;
}

.campaign-category-hero__copy p {
  max-width: 31rem;
  margin: 0;
  color: rgba(255, 255, 255, 0.82);
  font-size: clamp(1rem, 1.5vw, 1.25rem);
  line-height: 1.65;
}

body.campaign-category-ready .category-panel {
  margin-inline: auto;
}

.campaign-category-duo {
  display: grid;
  width: min(100%, 80rem);
  margin: clamp(2rem, 5vw, 5rem) auto 0;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(1rem, 2.5vw, 2.5rem);
}

.campaign-category-duo .campaign-photo {
  min-height: clamp(31rem, 46vw, 47rem);
  border-radius: clamp(2rem, 4vw, 4rem);
}

.campaign-category-duo .campaign-photo:nth-child(2) {
  margin-top: clamp(2rem, 8vw, 7rem);
}

.campaign-category-duo .campaign-photo figcaption strong {
  font-size: clamp(1.45rem, 2.4vw, 2.7rem);
}

@media (max-width: 900px) {
  .campaign-editorial {
    grid-template-columns: 1fr;
  }

  .campaign-editorial-side {
    grid-template-columns: 0.8fr 1.2fr;
    grid-template-rows: none;
  }

  .campaign-manifesto__number {
    margin-bottom: 3rem;
  }

  .campaign-photo--play {
    min-height: 38rem;
  }

  .campaign-moments__intro {
    display: grid;
  }
}

@media (max-width: 700px) {
  body.campaign-category-ready .category-nav {
    width: calc(100% - 1rem);
    padding: 0.55rem 0.85rem;
  }

  body.campaign-category-ready .category-logo img {
    height: 2.15rem;
  }

  body.campaign-category-ready .category-explore {
    display: none;
  }

  .campaign-experience {
    padding-top: 5.5rem;
  }

  .campaign-shell {
    width: min(100% - 1rem, 88rem);
  }

  .campaign-eyebrow::before,
  .campaign-eyebrow::after {
    width: 1.4rem;
  }

  .campaign-section-heading h2 {
    font-size: clamp(3rem, 14vw, 4.9rem) !important;
  }

  .campaign-editorial-side,
  .campaign-moments__grid,
  .campaign-category-duo {
    grid-template-columns: 1fr;
  }

  .campaign-photo--family,
  .campaign-photo--play,
  .campaign-photo--bunny,
  .campaign-photo--detail {
    min-height: 35rem;
  }

  .campaign-photo--detail,
  .campaign-category-duo .campaign-photo:nth-child(2) {
    margin-top: 0;
  }

  .campaign-cinema {
    height: auto;
    margin-top: 6rem;
  }

  .campaign-cinema__sticky {
    position: relative;
    top: auto;
    width: 100%;
    height: auto;
    margin: 0;
    overflow: visible;
    border: 0;
    border-radius: 0;
    background: transparent;
    box-shadow: none;
  }

  .campaign-cinema__topline {
    display: none;
  }

  .campaign-film {
    display: grid;
    width: 100%;
    height: auto;
    gap: 0.75rem;
    transform: none !important;
  }

  .campaign-frame {
    min-height: 78vh;
    border-radius: 2.25rem;
  }

  .campaign-frame__copy {
    right: 1.5rem;
    bottom: 2rem;
    left: 1.5rem;
    max-width: none;
  }

  .campaign-frame__copy h3 {
    font-size: clamp(3rem, 15vw, 5rem) !important;
  }

  .campaign-category-hero {
    min-height: 78vh;
    margin-top: 0.5rem;
  }

  .campaign-category-hero__copy {
    right: 1.5rem;
    bottom: 2.5rem;
    left: 1.5rem;
  }

  .campaign-category-hero__copy h1 {
    font-size: clamp(3.5rem, 17vw, 5.5rem) !important;
  }
}

@media (prefers-reduced-motion: reduce) {
  .campaign-reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }

  .campaign-film {
    transform: none;
  }

  .campaign-cinema {
    height: auto;
  }

  .campaign-cinema__sticky {
    position: static;
    top: auto;
    width: 100%;
    height: auto;
    margin: 0;
    border: 0;
    border-radius: 0;
    box-shadow: none;
  }

  .campaign-film {
    display: grid;
    width: 100%;
  }

  .campaign-frame {
    min-height: 75vh;
  }

  .campaign-photo img,
  .campaign-category-hero img {
    top: 0;
    height: 100%;
    transform: none;
  }
}